There is one plain truth every brand custodian and marketer today must have realised: the old marketing playbook is officially broken. For decades, brands won through volume, repetition and star power. Visibility equalled credibility. But Indian Gen Z looks at the same multi-crore campaign and asks: "How much did they pay them to say that?"
51 AVGC-XR and media tech startups demonstrated cutting-edge AI innovations at the WAVES Creators Corner during the India AI Impact Expo 2026 in New Delhi.
Google Maps, one of the most familiar app icons on our phones, is getting a fresh redesign. The iconic location pin is still there, but Google has now given it a softer, more modern gradient treatment across Android and iOS. The update keeps the brand instantly recognizable while aligning it with Google’s newer AI-inspired visual language.
At this year’s Milan Design Week, IKEA is revisiting one of its boldest design ideas from the 1990s — inflatable furniture. But this time, it returns with a new purpose, a new perspective, and a new generation of design thinking. Introducing the PS 2026 Easy Chair, created by IKEA designer Mikael Axelsson as part of the latest IKEA PS collection
To celebrate its 20th anniversary, Spotify has launched a 20-day campaign highlighting major user data moments, from the most-streamed song of all time to the ultimate breakup anthem. Along with this nostalgic celebration, the music streaming giant has also introduced a refreshed app icon.