INDUSTRIES•DESIGN BRANDING
The GenZ Blueprint: Building Brands For India's Most Skeptical Generation
There is one plain truth every brand custodian and marketer today must have realised: the old marketing playbook is officially broken. For decades, brands won through volume, repetition and star power. Visibility equalled credibility. But Indian Gen Z looks at the same multi-crore campaign and asks: "How much did they pay them to say that?"
